01
Visibility in AI answers
Show up when ChatGPT, Perplexity and Google's AI summarise your category.
Services / AI Search (AEO & GEO)
Be found inside the answers.
Answer Engine and Generative Engine Optimisation for ChatGPT, Perplexity, Google AI Overviews and the next generation of search.
Free 30-min session · No obligation · Reply within 1 business day
Full-scale
Marketing for small & medium business
120+
AU & NZ brands grown since 2018
9
Integrated services, one team
Senior
Team, no juniors on your account
Overview
Search just changed. Your strategy should too.
More and more buyers now start in ChatGPT, Perplexity, Gemini and Google's AI Overviews, and never click through to a results page. The brand that gets cited is the brand that gets chosen.
We optimise your content, data and structure so AI models actually pull from your site when they answer the questions your customers ask.
Why it matters
The first AI answer is the new first page of Google.
When the model summarises, it picks a handful of sources. We make sure yours is one of them, citable, structured and unmistakably authoritative.
60%+
of searches end without a click
1st
answer wins the consideration
AEO
+ GEO + traditional SEO
Benefits
What you walk away with.
02
Citable, structured content
Pages and data formatted the way generative models actually parse the web.
03
Authority signals built in
Schema, entity markup and trust indicators that AI systems weigh heavily.
04
Future-proofed SEO
Everything we ship also strengthens your traditional organic performance.
05
Brand mentions, not just links
Earning the mention is the new earning the click.
06
Measurable AI presence
We track citations, share of voice and brand mentions across AI engines.
What's included
Every engagement, considered.
AEO content engineering
Restructuring pages into question-answer formats that engines can lift cleanly.
GEO entity strategy
Building your brand as a known entity across knowledge graphs and AI training signals.
Schema & structured data
Rich markup for products, FAQs, articles, organisations and reviews.
Topical authority hubs
Pillar content systems that establish unmistakable expertise in your category.
Citation & mention tracking
Monitoring where, when and how AI engines reference your brand.
Integrated SEO uplift
Every AEO/GEO win also lifts your traditional search performance.
Our process
A studio rhythm, not a factory line.
- 01
Baseline
Audit current AI visibility, citations and competitive share of voice.
- 02
Architect
Map entities, topics and the structured content that engines will lift.
- 03
Produce
Engineer pages, schema and editorial content built for AI and humans.
- 04
Monitor
Track citations, refine content and respond to engine behaviour over time.
Industries
Brands we love to build with.
We partner with founder-led and considered brands across categories, pairing creative craft with measurable outcomes.
- Hospitality
- Fashion & Beauty
- Health & Wellness
- Property & Interiors
- Professional Services
- Retail & E-commerce
- Food & Beverage
- Arts & Culture
Frequently asked questions
It overlaps significantly, but the optimisation patterns, content structure and signals AI engines weigh are meaningfully different. We treat them as siblings, not the same thing.
What clients say
Trusted by founders who care about how it's done.
"Next Goal Marketing rebuilt our funnel and our brand voice in the same quarter. Bookings doubled and we finally sound like ourselves."
Ryan Thomas
Founder · Hospitality brand
"The strategy session alone was worth more than a year of our previous agency. Clear, honest, and immediately useful."
Chetan Bhatia
Marketing Lead · DTC retail
"They treat our business like it's theirs. ROAS up 3.4x, and the creative still feels considered."
Megan Gill
CEO · Wellness studio
Testimonials shown are placeholders, to be replaced with verified client quotes.
Selected work
Results we're proud to put our name on.
Hospitality
Rebuilding a destination restaurant's online presence.
+184%
Bookings
DTC Retail
A performance-led relaunch for a founder-owned label.
3.4x
ROAS
Professional Services
Authority content that ranks and converts.
+212%
Qualified leads
Case studies shown are placeholders, full write-ups in development.
Show up where your buyers are actually looking.
Get a baseline of your current AI visibility and a clear plan to become the cited answer in your category.
Free 30-min session · No obligation